I love making products that are going to stick around that long and I know how people love a wooden spoon and just cherish it. They're made to last generations that's what it comes down to. There is a lot of ways that heirloom quality comes across my products. A lot of them are just really simple and simple is quite often the best, you know. I like a more minimalist kind of modern simple thing with tight straight grain that comes across in the woods I've chosen and the design of the products that I make. You know whether it's this little tiny corner sharp or they have a tiny radius or how thick is it, how does it feel in your hand.
Like if I'm at home cooking a meal I try to step out of the meal and look at it from my analytical engineering side that I've learned from years of being a design engineer. I'm a mechanical engineer by trade and by train, when I design a product I start with a function that I want the product to be able to handle and I design around the function and whatever the product ends up looking like that's what it looks like. If it doesn't meet my standards I don't let it get out of here. I strive for quality in every single aspect of what we do, I mean with wood choice, the designs that I've come up with. My name is Brad Bernhart and I'm the owner and maker here at Earlywood, where I design and make heirloom quality wooden kitchen utensils.
(laughs) That's not a good enough reason to make wooden spoon to look like a spoon. I don't make wooden spoons that look like wooden spoons, because wooden spoons have always looked like wooden spoons.
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